To promote Equippers College for their 2015 intake in a way that will encourage and inspire people to sign up and enroll. To inspire viewers to “be a part of the movement” with Equippers College.
We called in the creative and inspiring spoken word artist Fay Setu to collaborate and work with us, to write a message that will cause a passionate response and call to action for all viewers. We chose the theme “be a part of a movement” “be the revolution” to cause an urgency and sense of passion. We filmed under a bridge where the dark contrast, structural foundations and everyday clothing would leave a message that “the ordinary doing the extraordinary” was possible.
In 2 weeks we wrote and filmed a inspiring 2min video that caused viewers to enquire and enroll into Equippers College for their 2015 intake.